Most consumers nowadays look online for information that will help them make smarter purchasing decisions. In fact, 81% of people research a business on the internet prior to making a purchase. This buying behavior trend emphasizes the importance of a website for today’s businesses.Without a website, people may question your legitimacy as a business. Having a website is an opportunity to make a great first impression and give people comfort that you’re a real business. Showcasing your brand to prospective customers is one of the most important things you can do.
As a business owner, no matter how dedicated you are, you can’t be available 24/7 for your audiences and consumers, but having a website can give you 24/7/365 assistance. Your website will act as your “always on” business advocate during and outside of office hours.
Websites help you convert more of your existing referrals because most people still do their own research and stack you against your competitors.
There are many things your website can do:
Sell products – If your business lends itself to online sales, create a virtual store as an alternative or complement to a storefront or office location.
Blog – Keep your website fresh and keep drawing people in with regular Blog posts.
Customer convenience – Providing customers with multiple ways to interact with your business is almost mandatory these days.
Get listed on search engines – Build your website incorporating search engine optimization (SEO) techniques so that you can easily be found by people searching for relevant keywords.
Point of contact. Your website provides customers with an easy way to contact you and learn more about your products, services, and business.
Community. Host your own community outside of social media to build communication among your followers.
Grants & Funding. Position your business to receive money. 90% of banks and companies that provide grants. Are looking to see if you have a website.
Let us get your website designed and functioning to help your business. Schedule a consultation or purchase one of our website packages.